UBC is a fashion brand a souvenir fashion brand in Tokyo, Japan. The brand concept is imaginary beach club’s goods, T-shirts, Hawaiian shirts, short trousers, it is all men’s items but unisex as well.

 

The brand story and the meaning of the name is retired mafia, old guys come to a resort in Tokyo. They never wear any beach wear and have no idea. They buy and wear the beach club souvenir T-shirts in the beach club.

 

It has collaborations every season with a Japanese artist, Koichiro Takagi.